Using Macromarketing to Teach Business Sustainability

The first macromarketing seminar held in 1976 represented a attempt to “hack the system” of business schools bring societal focus teaching marketing. This effort resulted eventually becoming major field marketing discipline. Today, forces outside school are pointing broaden their curricula include social responsibility form macromarketing, sustainability, and for better world. purpose this article is discuss challenges opportunities sustainability concepts students so that more managers would develop exert influence marketplaces around Important points (a) imperative macromarketing-minded educators advocate curriculum changes own schools, (b) need become capable teachers content with skeptical about such content. offers constructivist approach setting stage engaging time. Embracing paradox managerial integrating experiential learning highlight approach.